The Bold Type is inspired by the life of Cosmopolitan editor in chief, Joanna Coles. The show is a glimpse into the outrageous lives and loves of those responsible for a global women's magazine. Their struggles are about finding your identity, managing friendships and getting your heart broken, all while wearing the perfect jeans to flatter any body type.

After numerous attempts of trying to be popular, two best friends decide to fake being lesbians. They are launched into instant celebrity status. Seduced by their newfound fame, Karma and Amy decide to keep up their romantic ruse; but Amy has more than popularity on her mind as she falls for Karma.